What people are saying about SMA...
SMA solves a problem that we all have, is something that is almost universally hated and which we all thought, up until now, was an evil that simply must be endured. The endless misery dished out at the hands of IVR systems all over the planet.... But hey, there's some good news. Especially if you loathe IVR systems as much as I do then I think SMA is going to be your new best friend.
Getting stuck listening to automated phone menus can be downright dreadful.... SMA is trying to make this experience a lot easier by listing the entire phone tree on one page and giving you little call buttons to skip right to that part of the menu. The best part is that it actually calls you when it's time to talk to someone and you don't even have to do any dialing!
IVR... is a byword for user-hostility. So what if there was a Google for phone menus? Turns out there is. We ran into SMA at this year’s eComm. It’s a genuinely brilliant idea.... will probably have a profound effect on how call centres and voice-enabled business processes are organized... IVR search, like Web search, will alter the balance of power between you and your customers. Don’t be on the wrong side of it.
What [SMA] debuted at eComm was what EVERYONE has been wishing for over the past decade, I kid you not. Furthermore it's ingenious, ahead-of-the-curve innovative and can only get better. It's only twice in a decade that you're likely to see a product with as much potential as this one. Kudos. Now, where can I buy shares?
One of the unexpectedly cooler demos at eComm08 … helps you, as a consumer, kick the butt of any dial-in customer service system… Turns out there’s a lot of room left for innovation left in the telecom industry even for dusty old applications like ‘voice’ as developers create new value by mashing-up voice with web interfaces and external data sets.
I personally find the phone interface for dealing with company’s customer support, billing, or sales operations as one of the greatest ills of modern civilization. SMA … offers an end run around this headache: a good example of a highly focused solution to a serious pain point, perhaps?
It’s like a search engine spider that catalogs the world's IVR trees, rather than web sites. What a clever idea!
Another great tool that came out of the eComm conference last week was SMA. If you’ve ever called a company that has one of these interactive voice response systems with a phone tree from hell, you will appreciate the value SMA brings to the table.
SMA ...is ramping up to become a successful startup. In a word, their application is deep dialing, and to learn more watch the video, or spend a few minutes at their website. I've liked what they're doing from the start, and they really do solve real world problems that you'll relate to as soon as you check them out.
SMA [is] the sort of third party innovation carriers are looking for, and need, to create new value. [It] is an excellent example of how application developers and carriers can work together to create and popularize new applications that enhance and change the communications experience.